a sustainable approach to business

Hi — I’m so glad you’re here!

I’m a brand strategist and sustainability advisor with 20+ years of experience helping organizations align purpose with performance.

As the founder of FMC Impact, I work with leaders to embed sustainability into strategy, culture, and communications — not as a 'check-the-box' function, but as a catalyst for growth and impact.

I offer fractional sustainability leadership for organizations building their strategies for the first time, and support more advanced teams as a strategic partner who integrates sustainability across the business through strategic marketing and communications, workshop facilitation, and love leading special projects that need momentum and direction.

If you're new to a sustainability leadership role, I offer coaching and advising to help you lead with clarity and confidence.

I believe when business and values move in sync, growth isn’t just possible — it’s powerful!

And I can't wait to work with you.

    • REBOOT Retreats for Impact Leaders

    • Bespoke Sponsored Events

    • Corporate Workshops

    • 1-1 Personal Reboot (6 wks)

  • Work with qb. on executive communications, workshop facilitation, and brand/sustainability strategy with clients.

  • Co-leading the development of the Industrial Design Society of America’s (IDSA) position and action plan on advancing Circular Design & Sustainability principles across the Industrial Design profession.

TESTIMONIALS

  • “Farrell has been a catalyst for redefining how UCF Global tells its story, aligning our brand with both UCF’s broader mission and our unique commitment to transforming lives through global education. She’s helping our leadership team articulate a clear vision across diverse programs, while building the tools and frameworks that not only shift internal mindsets but also elevate how we connect with both campus and international communities.”

    Nataly Chandia, Associate Vice President, UCF Global

  • “Farrell is who I call when a client is ready to connect the dots between strategy, brand, and impact. She brings clarity, confidence, and cohesion to moments that matter, especially after a materiality assessment and before reporting begins. Our collaboration with Red Wing Shoe Co. helped unify their diverse stakeholder voices and bring clarity and conviction to the company’s message in a moment of heightened scrutiny around ESG and purpose. I hope every project gets a ‘Farrell chapter.’”

    Sam Hartsock, Co-founder, qb. consulting

  • “Farrell has been a powerful influence in the industrial design community, championing sustainability, ethical practices, and innovation. Through her expert presentations, engaging workshops, and strategic vision, she has reshaped our approach as designers. When I became Chair of IDSA’s inaugural Circular Design Council, Farrell was one of the first individuals I sought out for her transformative input. The significant progress we've made as a council reflects her leadership, insight, and commitment to meaningful change. Farrell not only supports the industry, she helps redefine it.”

    Jason Belaire, IDSA Circular Design Council, Chair

  • “During our nearly 15 years working together at Eastman, Farrell consistently inspired me to expand my thinking and she sparked innovative ways to share our vision that engaged others. As a trusted advisor and collaborator, she truly embodied leadership in driving not just our success, but the broader success of the organization. Farrell wasn’t just a source of inspiration for our team; she brought our sustainability vision to life throughout the company, weaving it into our brand and core business strategies while crafting compelling stories that motivated all of us to ‘do better’ — at an individual level, a team level, and for Eastman as a global enterprise. What began as a professional relationship has grown into a valued friendship, founded on our shared commitment to making a lasting impact and the dedication required to turn that vision into reality."

    Cathy Combs, Director of Sustainability, Eastman; retired

  • "Mica and Farrell did a wonderful job creating an experience that was meaningful in a number of ways, including connecting with like-minded women, carving out time for reconnecting with nature and providing guided activities to enable deeper reflection on my personal and professional priorities. I would highly recommend (a REBOOT)!"

    Megan Maltenfort, Vice President of ESG, Cardinal Health

“When we are true to our center, we stand tall. Who we are and how we show up in the world is what people trust.”