PURPOSE THAT DRIVES PERFORMANCE

Expert Sustainability and marketing communications that turn brand strategy into measureable impact

FMC Impact is a strategic brand and communications consultancy that helps mission-driven organizations turn purpose into performance.

Led by Farrell Calabrese — an award-winning marketing and communications leader with over two decades of experience — FMC Impact helps businesses clarify their purpose, align their voice, and activate their brand for meaningful growth.

Farrell partners with leaders to reposition brands, inspire teams, and communicate impact with authenticity and clarity. Known for blending strategy, storytelling, and design thinking, she helps organizations distill complex ideas into simple, compelling narratives that connect across every touchpoint.

At the heart of FMC Impact is a belief that purpose and performance go hand in hand. Farrell helps brands lead with creativity, integrity, and lasting impact — ensuring they are built to thrive.

PARTNERING FOR IMPACT

FRactional leadership

Closing your say-do gap | Leadership expertise in Brand, Sustainability and Product Marketing

More than an advisor, I embed within organizations to help you do more with what you have — aligning people and processes with organizational purpose and objectives.

The result, a brand that moves as one, grounded in strategy and activated across every experience.

Focused on Circularity and Regenerative Business Principals

  • Circular by Design - with over two decades at the intersection of brand, sustainability, and systems thinking, I help organizations design for regeneration — reimagining how things are made, used, and renewed. From circular business models to purposeful storytelling, I guide teams to build with intention and scale solutions that create lasting, positive impact.

  • Aligned Teams, Accelerated Progress - Real change happens when everyone is pulling in the same direction. I bring cross-functional teams into alignment — connecting sustainability, brand, and business strategy to a shared purpose. Together, we build internal momentum and external partnerships that accelerate progress across the entire value chain.

  • From Strategy to Activation - A strategy is only as strong as how it’s brought to life. I help organizations turn regenerative ambition into actionable marketing and product strategies — aligning purpose with performance. From campaign development to go-to-market storytelling, I guide teams in transforming complex sustainability goals into clear narratives, compelling content, and market-ready activations that drive both impact and growth.

  • Impact You Can Track - I help organizations drive accountability by articulating clear milestones, meaningful metrics, and embedded communications. The result? Circular strategies that don’t just sit on paper — they show up in your products, your culture, and your business performance.

impact consulting

Translating big ideas into lasting impact | Project Consultant + Workshop facilitator

Whether refining established goals or tackling new challenges, I partner with leaders to reposition their brands — translating complex strategies into clear narratives and communications that connect, inspire, and drive lasting impact.

Focused on mission-aligned organizations

Strategic Marketing & Communications

  • Brand Development — Visioning, Articulation and/or Refresh

  • Purpose and Core Values Alignment and Articulation

  • Brand/ Product Positioning

  • Integrated Brand + Storytelling Strategy

  • Audience/Stakeholder Profile Development

  • New Logo Design

  • Brand Playbooks

  • Cohesive Suite of Collateral Materials

  • Summary Impact Reports

  • Stakeholder Listening and Engagement

Strategy Development

  • Purpose and Core Values Articulation and/or Refresh

  • 1-3-5 Year integrated brand/sustainability strategy

  • Strategic Pillars/Initiatives Articulation; KPIs

  • Circular Design Workshops + Strategy

  • Social Impact Workshops + Strategy

  • Employee Engagement Strategy

Leadership development and coaching

Elevating leadership through clarity, connection and purpose

I partner with leaders and their teams to build clarity, trust, and organizational alignment that fuels sustainable, high-impact performance.

Focused on regenerative leadership principals.

  • Leadership + Team Development

  • Executive Coaching; especially leaders new to sustainability roles

  • Executive/Employee Training, Coaching & Communications

  • 1:1 coaching for Impact Leaders

  • REBOOT Regenerative Leadership Experiences; pre-conference events, sponsored events, bespoke team building events

turning brand strategy into measurable impact

Let's Connect!